Archive for the ‘social media’ Category
After responding to all of the sweet, awesome, and thoughtful messages my friends left for me on Facebook last year, I had this wild idea – what if you woke up on your birthday, logged onto Facebook, and no one left any birthday messages for you?
That would be the worst birthday ever, right?
As I learned from my parents when I was younger, if you have a bad dream, tell someone about it so that it won’t come true.
Thank you to my amazing husband, John Kimball, who drew this comic and helped me bring this concept to life.
P. S. Today is my birthday.
I was born and raised in the Seattle-area (read: suburbs) to parents who migrated West from the great cornfields of Iowa (or something romantic like that). I spent many summers crossing the Western United States on various pilgrimages to-and-from Grandparents houses and I can name all fifty states in alphabetical order and lay them out on a map from memory.
I spent my college years studying hipsterdom first-hand in the great city of Portland, Oregon, but made the journey back “home” to Seattle upon graduation.
I am – and always will be – a native Seattleite.
But as another Seattleite pointed out to me this past weekend – we are “rare.”
So today on Twitter I jokingly asked –
How long must one be a resident to become a “Seattleite”? – asks the native Seattleite 🙂
— Laura Kimball (@lamiki) March 27, 2012
Because, in all honestly, I don’t know where being a “Seattlelite” starts and ends if you’re (gasp!) imported. And got the following responses –
— Keridwyn Deller (@keridwyn) March 27, 2012
@lamiki Isn’t it a state of mind more than a length of time?
— kalen (@kalenski) March 27, 2012
@lamiki I considered myself a Seattleite after a year. Something about that city just clicked. Took much longer to call myself a New Yorker!
— kat selvocki (@shinyredtype) March 27, 2012
@lamiki 1 day 😀
— Ken (@kenfucious) March 27, 2012
@lamiki well it takes nearly 20 years to be local in Colorado:) Everyone else is just passing through
— Kendall Ruth (@iamkendal) March 27, 2012
@lamiki When they can walk by the Space Needle without taking a photo of it.
— David Hoang (@davidhoang) March 28, 2012
My question to you – when do you officially become a local?
Photo Credit: Laura Kimball (me!)
This morning as I was doing metrics for my own social media handles, I noticed something very, very odd when I went to bitly to check how many people clicked on the links I shared on Twitter last week:
My tweets get an average of 300 clicks per week, so 300 in one single day is outrageous!
It took me a little digging to realize that it came down to this one tweet…that Harley Davidson retweeted.
How to get People on Twitter to Retweet and Click on your Tweets
When it comes to being successful on Twitter, most people talk about how many followers a person has and how many more you can get, fast.
This is because you can easily see how many followers a person has on Twitter (very transparent), so the challenge has been how to get more followers on Twitter fast. Building a large following on Twitter is easy (just Google it). But there’s no point of having thousands of followers if they don’t respond or click on what you tweet.
I spend an enormous amount of time curating what I share on Twitter and Facebook each week. I love content, read a lot, and I want to provide value, not noise to this mess called social media. But it’s not just what you tweet, it’s how you tweet it.
Based on the basics of content curation and how I wrote the Harley Davidson tweet, here are three things that I found that help get my tweets read, clicked on, and shared. (more…)
Ryan Gosling, the Meme
“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.
Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.
CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.
Why CrossFit Ryan Gosling works: A Lesson in Marketing
The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:
1) Know Your Audience
People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.
The fact that Ryan Gosling is featured is for entertainment only.
Takeaway: Know your audience intimately.
2) Find Your Niche and Stick to it
According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.
Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.
Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.
Takeaway: When given the opportunity, specialize and become an expert over being a generalist.
3) Do it Because You Want to
The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.
CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.
Takeaway: You will create something noteworthy if you love the topic you’re creating first.
In Other Sunday Serial News
When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:
- Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
- 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
- Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
- The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine
What did you read this week?
Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!
I’m psyched. Why? Because I just spent the last fifteen minutes consuming a website that just launched.
Wait – what? Yes, consuming.
It’s no secret that I have a love of words and language. And we all know that a picture says a thousand words. But what happens when the two marry and words create an image?
Meet TEKST Artist
TEKST is a 366-day experiment where each piece is a one-of-a-kind create made up completely of words.
Like this one he created for the band, Pepper, with the lyrics to their song, Wake Up; this video is the official music video for this song. And this one he created for Apple fans everywhere using the text from Steve Jobs’ opening keynote in 1983.
He creates each piece by doing what you and I do every day on our blogs, on Twitter, Facebook, and even the archaic action of ‘forwarding’ an email – by “remixing” ideas. In TEKST’s words:
This “remixing” of ideas can even be seen in each and every art piece. I use quotes, audio tracks, even imagery originally created by others. I have gone to great lengths to credit each source along the way. I believe that every facet of each piece has been created under what would be considered “fair use”. At no point was/is it my intention to outright steal content that doesn’t belong to me. I will happily add/adjust proper credit that is found to be incorrect or missing.
366 One-of-a-Kind Works of Art for Sale
Want to know the best part? He’s selling each TEKST art project for the price of the day of the calendar – that’s $1 on January 1, $2 on January 2, $3 on January 3, etc. with original text-inspired artwork that he’s already created for the first half of the year and artwork commissioned by you the second half of the year.
Why I dig TEKST
TEKST Artist is a dear friend of mine. When we met last March, this project was an idea and didn’t even have a name yet. I love how it’s evolved over the past year and I admire TEKST’s decision to launch this project and invest everything he has into it:
Leaving a steady job to “shoot for the moon” and pursue a career as an artist (especially after almost a decade away from the craft) is something else entirely. I decided there was only 1 way to get up to speed- I’m going to make and sell art for 365 days straight in 2012, create a video for each one, and feature it right here on the homepage.
But as with most successful people, he didn’t do it alone. Art Alternatives sponsored every single one of his canvases and made the 366-TEKSTs possible. He also has an amazing wife, mentors, and friends. We’re all bought into this project when it was still an idea. And now that it’s launched, we’re all glad we did.
Time to get your TEKST on
Seriously, go check out the calendar. January 1 to June 15 are pieces of artwork that he already created. And starting June 16, you can commission TEKST to create your own piece for $168 – which is a pretty amazing price for a commissioned art piece!
Go, before the entire calendar has been purchased.
I just chose and purchased my TEKSTs, have you?
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