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Archive for the ‘social media’ Category

Social Media Flowchart: What to Post Where and Why

Social Media Status Flowchart

Since personal branding was the hot topic yesterday and flowcharts simplify the decision-making process for everyone and are always a ton of fun, I want to share with you this flowchart that has been floating around the Internet for awhile.

So here’s a handy reference tool so you never have to answer what status to post on which social network and why.

You’re welcome 🙂

This flowchart was created by Daryl Lang of Breaking Copy.

Dear SXSW PanelPicker Haters

haters gonna hate meme

This week the 2012 SXSW PanelPicker went live and the chaos of shameless self-promotion began.

The goal – for people who submitted panels – is to throw your panel to the masses and increase your 1 out of 3,155 chance of your SXSW Interactive panel actually getting selected for the main programming at the festival. And the goal, for all of those who didn’t submit a panel, is to chime in on the programming and have a voice in what they’ll pay money to go see in March.

Full disclosure – I submitted a panel to SXSW 2012 (the best one ever, of course!).

Haters gonna hate

Throughout the week there have been a number very open conversations online about how much people hate the entire SXSW process. And I’m talking hate in the deep down, I’m-gonna-unfollow-you, kind of hate. This whole panel picking process is a popularity contest. And how pathetic and obnoxious it is that people are asking others to vote and retweet the ask to vote for their panel? How horrible is it that SXSW is asking people to promote their festival when the majority of these people won’t even get chosen to speak?

It is sad, and I get where those haters are coming from.

On the one hand, festival organizers who ask their community to make a decision about their programming is a cop-out. (Isn’t that their job?) But, let’s be real here, how many other organizations ask us to do the exact same side-show ask-for-votes thing? How many times has popularity been the deciding factor between if you get something or not?

Things like the chance to win a charitable grant, industry awards, a job, and even (cringe) an internship.

Vote-for-me campaigns are everywhere and it’s all about tapping your network in the right kind of way in order to get them your friends to do what you want – vote and share that they voted for you, a lot.

Don’t hate the player, hate the game

SXSW panelpicker pie chartAccording to SXSW, this whole voting exercise only carries 30% of the weight for whether a panel is a go or a no-go. Here’s the history on the PanelPicker and why SXSW is letting the community (oh, hey, that’d be you and me) have a voice in the programming:

Over the years, many of the most compelling panels and presentations for the SXSW Interactive Festival have come directly from our community. This process was formalized in 2007 with the launch of the PanelPicker, an innovative online tool developed to enhance community participation in SXSW. The PanelPicker enables the community in two ways. First, it offers the community the opportunity to suggest programming ideas. Second, it allows the community the power to review, comment and vote for those ideas they most want to see become a part of the event.

SXSW is a “community-driven event.” As a member of this community, don’t you want to have a voice in the kind of panels and talks that get primary real estate on the stages in March? Don’t you want to help decide what talks are innovative and worth your time and the dollars you spend for your badge?

Don’t you want to say after that panel that sucks in March, “Well, I didn’t vote for him!”?

So, will you vote for my panel?

Vote for my SXSW idea 2012

I wouldn’t do this post justice if I didn’t ask for you to vote for my panel – Change Makers: How Nonprofits Create Change Online.  Here’s the description:

Through social media, nonprofits can launch a movement, create buzz around a cause, and build a community. But how do you make sure that members of your community aren’t slactivists who “like” your organization but don’t do anything to help you reach your mission? How do you convert those social “do-gooders” into helping you create change? Join us as we discuss how three organizations have figured out how to ignite their communities and leverage their online platforms to create change through volunteerism at VolunteerMatch, crowdsourced fundraising at GiveForward, and small-scale donations at Jolkona. Come ready to interact, discuss, and figure out how to convert your supporters into active change agents for good.

This panel will include Frank Barry of Blackbaud, Robert Rosenthal of VolunteerMatch, Cate Conroy of GiveForward, and yours truly of Jolkona. The idea of this panel is to show how you can turn social media awareness into action get your fans and followers to do something online. We will feature real-world examples of how we do leverage our online platforms to create change.

This panel in the “Greater Good” tract with 149 other submissions.

What do you think about vote-for-me campaigns?

For obvious reasons I cannot take a neutral stance on this subject. So if you are involved or not involved in the madness that is the 2012 SXSW PanelPicker, have participated in a “vote for me to win ______” contest or not, what do you think about crowdsourcing for conference programming or awards?

Is asking the community to vote a good idea or a bad idea?  Is it a smart programming choice by the organizers or are they just asking us to do their work for them?

Infographic: You Are What You Tweet

July was an insane month full of BBQs, friends, my first vacation since my honeymoon, launching a massively successful campaign at work, and watching men and women compete to become the fittest in the world — needless to say I have a queue of blog posts that need to be written. But first, here’s a fun infographic I created to compare who I am based on what I tweet using Visual.ly. You know how I feel about visually organized data, so I couldn’t resist sharing one that’s all about me!

Am I what I tweet? @Jolkona vs. @lamiki

To test this out, I thought I’d compare the two personalities that I manage on Twitter, @Jolkona, the nonprofit I work for, and @lamiki, yours truly in my most natural form.

Note: I didn’t customize @Jolkona’s avatar in the infographic, but I did customize myself.

First of all, I am a little disappointed that Jolkona is the “rock star” while lamiki is a workaholic. Though, it makes sense as I do tend to tweet about working from @lamiki and share more “woo hoo”/good news stuff from @Jolkona. But still, I’m feeling slightly bummed that lamiki isn’t has “fun” as Jolkona seems to be. (Mental note: change that).

I also have no idea why lamiki gets caught being obsessed with shopping while Jolkona is stuck sipping coffee either…I think the jury is still out on that one.

The ‘Tweets Seen per Day’ statistic is the most interesting statistic, especially when you compare how many followers @Jolkona vs. @lamiki has compared to who sees them. In the conversation of what makes a person influential or not, this statistic is very important and gives me a benchmark for where to improve.

The topics is the weakest part of this infographic because it’s only pulling words and content that I talked about and shared during the past two weeks when both @Jolkona and @lamiki were promoting Jolkona’s Groupon campaign like crazy. I wish that visual.ly was able to pull more historic tweets for this information, but I’m sure it’s a limitation of Twitter’s search.

What does your Twitter infographic look like?

To continue the fun, I created a second infographic comparing the co-founders of Jolkona, Adnan Mahmud (@adnanmahmud) and Nadia Mahmud (@nadiamahmud), needless to say, it’s quite fun.

Even more fun, here’s a comparison of me and my husband using his racing handle — @lamiki vs. @jkimballracing.

If you have five minutes free, feed your ego, create an infographic for yourself, and share your link with me. And let me know if your ‘likely obsession’ is true or not. 😉

This post was semi-inspired by this post written by Grace Boyle on Small Hands, Big Ideas.

Flowcharts for Fun and Function

In the world of content overload, there have been a few innovations previously owned by other industries that marketers and content producers have claimed as their own. These things are designed to help us better consume, digest, synthesize and move through the critical thinking process. They are the wonders that are infographics, and flowcharts.

Infographics are sexy and fun. They marry hard-core information in a visual way that is more fun and easy to digest. They help us understand data that we may not have cared about in a way that makes us care about it. And they definitely serve a purpose in this big, scary world of content overload. For example, I’m currently obsessed with this infographic that shows the power of asking friends for money when fundraising.

Flowcharts are quite boring by definition. Think about it, Wikipedia describes a flowchart as “a type of diagram that represents an algorithm or process, showing the steps as boxes of various kinds, and their order by connecting these with arrows.”

How boring. Seriously, for someone like me who doesn’t need algorithms mapped out, I don’t need them. Unless they help me solve a problem in a fun and functional way like one of the following:

Should I work for free?

Should I work for Free? flowchart screen shot By Jessica Hische

Should I work for free? by Jessica Hische. This is probably one of the most useful flowcharts I’ve seen. Seriously, download or bookmark it and definitely reference it when you need it.

How can I more effectively procrastinate?

Procrastination Flowchart

Click on the image to view the full chart and all its glory. I’m still trying to figure out if this will help me get over my procrastination or hone my mad procrastinator skills. Jury is still out on that one.

(Thanks, Tom, for bringing this chart to my attention.)

And, what is the point of this song?

Total Eclipse of the Heart Flowchart screen shot

How can you not love this flowchart by Jeannie Harrell?

If you have no idea about the function of this flowchart, check it out juxtaposed against Bonnie Tyler’s video for Total Eclipse of the Heart on FlowingData.

What are your favorite flowcharts?

Social by Design

Laura Kimball LinkedIn Maps
The more immersed I am professionally and personally in social media, the less I self-identify as a social media professional. It’s interesting because when I left my last job in the book world, I advertised that I was “social media curious” and was aching to do something in that space. I had no idea what that would look like, but I knew that I needed to be there.

Fast forward to now. You all know that my major concentration at Jolkona is social media—it’s so core to my position that it’s 50% of my title. But social media is also part of my “non work” life. You can see an example of that right here on my blog and how you can always find me on Twitter.

So here I am, sitting on the top of my social media empire. Someone who learned the skills and is making an impact in the space, and yet I don’t want to self-identify* as just a social media person.

Why? Because social media is a tool—a channel, a platform. What is more important than the tools you use is what you do with them.

Here’s what I do through the content that I write and share across social media channels, personal and professional: I promote, I market, I provide customer service; I connect, I network, I build relationships; and I show up virtually and in-real-life. More importantly: I write, I edit, and I share. All the time.

Social is inherently social

Last night I started reading The Dragonfly Effect by Jennifer Aaker and Andy Smith. I barely read through the introduction before the authors blew my mind with this quote on page xiv:

It is clear from our research that, in contrast to what you may think, promoting a personal goal is inherently social. To be successful, you must translate your passion into a powerful story and tell it in a way that generates “contagious energy,” so that your audience reflects on your tweet, blog post, or email, long after they leave their computers.

Read between the lines: your audience is your friends on Facebook/Twitter/YouTube/the-next-great-social-network, etc. and your friends in real life.

Remember the giving campaign I launched back in December? Through the help of you, my readers, and my friends across Twitter, Facebook, and real life, we blasted through that goal in 3 weeks and EXCEEDED the goal by supporting 6 moms and newborns in India. (My goal was to only support 5 mothers and newborns–which reminds me, I will write a blog post to recap that soon.) Yes, I could have reached that goal by promoting my campaign offline, and if doing so, I would have used the same strategy and techniques to promote it that I did online.

Social starts with you

One of the best pieces of advice that I received during my first internship is that everyone has to learn how to market themselves. (Thank you, LRC.)

You are the only person who knows what you’re passionate about, who can help you reach your goals, when to approach them, and how to deliver the message. You know what your motivations are and what the motivations are of others that will help turn a conversation over coffee into action.

But you have to start with knowing who you are and socialize from there.

Everyone can be is his or her own advocate and social media is another medium that can help amplify your message.

Questions for you:

If you work in the social media space, do you self-identify as a social media professional?

Or, if you use social media in your personal life, what role does it play? Do you even know why you have a Facebook profile or are on Twitter?

*How do I self-identify or brand myself? Check out the bio.

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