There was some pretty stellar content floating around the Internet last week, but perhaps the best thing I stumbled upon was CrossFit Ryan Gosling (full set on Facebook and on the co-creator’s blog).

Ryan Gosling, the Meme

“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.

Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.

CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.

Why CrossFit Ryan Gosling works: A Lesson in Marketing

The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:

1) Know Your Audience

People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.

The fact that Ryan Gosling is featured is for entertainment only.

Takeaway: Know your audience intimately.

2) Find Your Niche and Stick to it

According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.

Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.

Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.

Takeaway: When given the opportunity, specialize and become an expert over being a generalist.

3) Do it Because You Want to

The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.

CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.

Takeaway: You will create something noteworthy if you love the topic you’re creating first.

In Other Sunday Serial News

When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:

• Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
• 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
• Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
• The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine

What did you read this week?

Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!

There are some weeks when you cruise the Internet and find nothing of value. Nothing that tells you to think about something you never thought you’d think about, nothing that tells you how to turn your perspective and gaze into the eyes of the same thought for a new time.

This wasn’t one of those weeks. This past week, three gems floated across my radar that flipped three usual thoughts on their heads: we should never have admired Disney Princesses; the customer is always right; and why you will quit your day job to live your passions.

Plus, two bonus articles that will make you a grammar and email snob. Enjoy!

How to Defend Princesses, Give the Finger to Your Community, and Why You Won’t Quit Your Day Job

Day 125: In defense of Disney – At our house, princesses love yoga and disco. by Harmony Hasbrook on 100 Days or More

Read this because: You loved Disney princesses when you were little and have spent every day of your life since you were eight years old learning how these fairy tales that Walt Disney Studios capitalized on were bad for you. They set you up to believe that you would grow up like a dainty little flower and were nothing until Prince Charming came to rescue you.

They were wrong. To most little girls, we did not see them the way that we’re told to see them as an adult. They represent something more than that; they are something that only the world of child’s imagination can create.

Bonus reading material: I shared a link to Harmony’s post on Facebook this week, here were the responses:

Listen to Your Community, But Don’t Let Them Tell You What to Do by Jeff Atwood on Coding Horror

Read this because: As a community manager, one of the most awkward things you can do is ask my community what they think about a product or what features they can see. But what makes it awkward is asking that question if you know that there’s no way in hell that your development team will implement any feature request that comes from that community. So don’t ask the damn question.

This is a great blog post that shows a different side of community management. It’s a great read, for community managers and non-community managers alike.

Why You Won’t Quit Your Job by Daniel Gulati on Harvard Business Review Blog

Read this because: You hate your day job, or perhaps “hate” is too strong of a word. You’re not happy with this life, whatever this life is. And you know exactly what you want to be doing instead. You don’t want to work for them anymore. You want to work for yourself and do what you’ve always dreamed of doing. You want to set your passion free and chase it to wherever it’s going to take you.

Well, I’m sorry to say that if you were going to do that, you would have by now.

In this article, Gulati has revealed why most people described above will not make the leap that they really, really want to do. Since I heard the first person say to me – Quit your day job! Follow your passion! Live the life you want! – I’ve been skeptical as to why the majority of those people who cry and tell others to do it, haven’t even done it for themselves.

How to Become a Grammar and Email Snob

And we’ll cap of this week’s edition of Sunday Serial by linking to two articles with healthy tips on how to be a better you, through writing:

1. 20 Common Grammar Mistakes That (Almost) Everyone Makes by Jon Gingerich on LitReactor
2. Want People to Return Your Emails? Avoid These Words by Sarah Kessler on Mashable

What did you read this week?

Photo Credit: Al-khairi

Occasionally I post pictures on Twitter, Facebook, and even this blog of myself doing handstands. There are some friends and followers will consistently “like” those photos and drop comments of excitement and delight. Then there are other friends who will wait until we’re face-to-face and ask, “Why is your profile picture upside down?” Or even more direct—“What’s up with those handstands?”

What’s up with those handstands?

Handstands are the unofficial sign of a CrossFitter. To quote Greg Glassman, the father of CrossFit, “Handstands, hand walking, and pressing to the handstand are critical exercises to developing your athletic potential and essential components to becoming ‘CrossFit.’”

Handstands work your balance, strength, and flexibility, three important elements that are “CrossFit.” They’re something that we can do outside of the gym, on a whim, and without any equipment. In the woods? At a national landmark? In your mother’s backyard—do a handstand; have someone take a picture of it and share it with your friends online for all to see and comment on.

It’s kind of like a gang sign as it shows your affiliation to a very specific group of people.  If you search on Google, bing, or Flickr for “CrossFit handstand,” the SERP will turn up a number of photos of people inside a gym and at the most awesome places around the world. These are CrossFitters in their natural habitats, doing their thing. (more…)

When people ask me what CrossFit is, I have a hard time explaining it because by definition, it is “broad, general, and inclusive.” CrossFit specializes by not specializing. It’s one of those things that you need to experience in order to understand.

This is one of the gentlest videos I’ve watched about CrossFit, but the message is compelling all the same. There is no blood, sweat, or tears in this video, but it gives me chills all the same. And it shows the one thing that keeps me going back to my gym.

My Gym from Patrick Cummings on Vimeo.

Community

Community is a word that we throw around haphazardly. Sometimes it’s an adjective, a verb, a noun; other times it’s a goal, an objective, an obstacle. But rarely do we use it to mean the definition we learned in fourth grade: a group of people living in a particular local area having common interests.

At My Gym

At my gym, when they don’t show up, I call them.
At my gym, when I don’t show up, they call me.
My gym is different than other gyms. And I am different because of my gym.

At my gym, we celebrate birthdays by doing handstands.
At my gym, the mayor makes me my own jump rope.

At my gym, we scream when we accomplish personal records.
At my gym, we write those records on the wall.

My gym is Lynnwood CrossFit, and I am better because of my gym.

I recently participated in a unique experiment called The Lab, more specifically the Nonprofit Lab (#NPLab). The Lab is the was created by Erica Mills, Peter Drury, and Zan McColloch-Lussier, three rockstars of nonprofit marketing.

The Lab is not another tweetup or opportunity to collect business cards, although that did happen. It was started because Erica, Peter, and Zan were having similar conversations about the change and innoviation that is happening in the nonprofit sector and wanted to open it up to a bigger conversation. And so The Lab was born.

As they put it:

It is our goal to convene a consistent core of smart, engaged, strategic nonprofit leaders. But not just that. We want to create a community of professional peers who together can take risks, inquire, challenge, respect confidentiality, and think out loud. Together.

The first event featured T.A. McCann, the CEO and founder of Gist, to share his insights on how to listen effectively using social media.

Here are the highlights from T.A.’s talk:

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