Posts Tagged ‘Feminism’
Ryan Gosling, the Meme
“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.
Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.
CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.
Why CrossFit Ryan Gosling works: A Lesson in Marketing
The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:
1) Know Your Audience
People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.
The fact that Ryan Gosling is featured is for entertainment only.
Takeaway: Know your audience intimately.
2) Find Your Niche and Stick to it
According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.
Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.
Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.
Takeaway: When given the opportunity, specialize and become an expert over being a generalist.
3) Do it Because You Want to
The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.
CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.
Takeaway: You will create something noteworthy if you love the topic you’re creating first.
In Other Sunday Serial News
When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:
- Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
- 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
- Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
- The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine
What did you read this week?
Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!
Everyone knows the saying, “Behind every successful man is a woman.” And then I see an article that one of my friends shared on Facebook about the 10 women who secretly control the Internet (aka “the world”), and I have to ask – what’s with all the secrecy here, people?
The answer is obvious and it has to do with which pair of pants we put on in the morning and how we conduct ourselves in a room full of strangers. It’s the way we shake hands in public and how we introduce ourselves using only our first names. It’s the question of whether our actions are dictated by society or if it’s from the very nature of the “g” word – gender.
I was 17 when I learned the “F” word. I had heard the “F” word before, but I never really understood what it meant and especially what it meant to me.
It came to me from the most obvious of places; a class called Introduction to Women’s History at the community college. I was still in high school and especially impressionable. So I did what every teenager did and I shared it with my best friend.
My best friend and I were revolutionaries without a revolution. We were like every single teenager on the planet who was looking to be a part of something but we weren’t too sure what that ‘something’ was. (This was also before Facebook.)
To us, feminism was an identity that we could wear proudly on our arm and let it stand that it stood for being who we as it is true to ourselves. It stands for knowing that we are strong, represents the gutsy, and tells us it’s not only okay to strive for what we want out of life, it’s required.
How this Feminist celebrates International Women’s Day
As a girl and a woman growing up in the U.S., a glass ceiling has never prevented me from achieving what I want to accomplish in life. But I know that’s not the case for everyone.
The role of women and girls in the world is constantly on my mind. I am fortunate to work for an organization that holds these values close to the core of their business. But there is so much left to be done and so much to do. Which is why today, on the 100th Anniversary of International Women’s Day, I’m proud to help power the launch of Give 2 Girls, a campaign that turns activism into action by empowering the women of tomorrow by giving to the girls of today.
Seriously, you should check it out the campaign and see how the Jolkona community is supporting this movement.
So as I clean up my desk, load this blog, and head to one of the few celebrations of International Women’s Day in Seattle, I need to send a few text messages to the women in my life who helped inspire and support me throughout my budding “F” word years. These are women who share their strength, knowledge, and beauty when I needed and when I didn’t know we needed it.
I’m going to celebrate with 100+ ladies and gents in Seattle. What are you doing to celebrate this momentous day?
Photo Credit: ego technique