Posts Tagged ‘marketing’
I received this email from SlideShare* last month, congratulating my slides for reaching 10,000 views!
Woah, that’s amazing! I’d say that the presentations I gave at WordCamp Seattle and WordCamp Portland have been two of the most rewarding things that I’ve done in the past few months. For one thing, I was able to talk about two things that I’m super passionate about —marketing and blogging — to an audience of people who are passionate about creating content or enabling content creators. Plus, I was able to meet new people and have an amazing weekend with a close friend in Portland.
Okay, all that gushing aside, yesterday I released the video of How to Blog Every Day.
Now that your blogging chops are primed, here’s the video on How to Promote Your Blog Without Losing Your Soul from WordCamp Seattle back in May.
*The SlideShare content team does an amazing job communicating with their content creators. For example, they emailed me to let me know my deck was featured on their homepage. Another bonus point for them: emoticons in the subject line; how can I not be excited about that?!
Video of my talk, How to Promote Your Blog, at WordCamp Seattle
This presentation is packed with information and tactics that you can use today to promote your blog posts today. I outline how to build a community for your blog online, which social networks to use to amplify and promote your posts, and which social media networks you should concentrate on including where to post, when, how, and why.
This will either make your life easier, or increase your to-do list infinitely. And you thought writing blog posts was the hardest part.
The presentation lasts 24 minutes and the next 17 minutes is mic’ed Q&A (which means you can actually hear the questions!).
Sorry about the dim lighting and if it’s hard to hear me, while I was incredibly nervous to be giving my first solo presentation, I was also recovering from a cold and my throat really wanted to close up on me (super annoying when you want to talk, for like, 45 minutes!). Slides are embedded below and you’re welcome to download and share them!
Related links and resources:
Did this presentation help you promote your blog?
My goal when giving a talk is to give you one thing that you can take away and apply to your own work. If this presentation helped you come up with one way to promote your blog, I’d love to hear about it, either in the comments or via email.
If you missed the video on How to Blog Every Day, head on over there and check it out!
UPDATE: This talk was chosen by WordPress.tv as one of the most popular videos from 2012!
There comes a time in every bloggers life when then come out from behind the computer and take the stage and become a speaker. That time came for me last weekend when I presented at WordCamp Seattle. I’ve been on panels before, but this was the first time that I actually took the stage and shared my own ideas solo.
WordCamp is a locally organized conference that covers everything related to WordPress with sessions ranging from basic WordPress tips to very advanced development tricks. This was my first time attending and speaking at WordCamp, so I had no idea what to expect. But what I discovered was 300 people who were all very passionate about using the WordPress publishing platform to get their ideas out there, which makes for a very friendly community.
Slides: How to Promote Your Blog Without Losing Your Soul
My talk was in the afternoon and in one of the smallest rooms. But even so, I counted somewhere between 60 and 70 people while I cleared my throat and anxiously waited for when I was supposed to start.
My talk was called, “How to Promote Your Blog Without Losing Your Soul.” It offered an overview of why you should build a community for your blog before you need to promote your blog and a checklist for how to get the word out about a post after you publish.
I came up with the idea for this topic after knowing a bunch of bloggers who write really amazing posts but are horrible at marketing themselves. Usually it’s because people who have a blog are writers, not marketers. And while marketing is a skill, a lot of it is a process that you repeat and iterate on as you go. Plus a lot of this methodology comes from what I’ve learned running and promoting my own blog and that of my employers (current and former).
Here are the slides from my talk – I will post the video as soon as it’s available from the folks at WordPress.tv.
What’s the one thing that most bloggers hate to do? It’s a verb that starts with the letter “p” and has a lot of work in between.
If you guessed, “promote” and are cringing on the other side of the screen, then keep reading.
This Saturday I’ll be giving a talk at WordCamp Seattle 2012 about how to conquer your fear of the big, bad “p” and learn how to promote your blog without losing your soul. Here’s what I’ll be talking about:
Congratulations, you have a brand new blog! But how do you get people to read it? ‘Promotion’ is something you need to learn if you want anyone to see the website that you’re putting a lot of time into working on. We’ll talk about how you can leverage social networks and social bookmarking sites to gain readers and how to build relationships with other bloggers who will help you out along the way. By the end of this session you’ll know how to market your blog without losing your soul.
After my talk, I’ll post a recap with a quick-and-dirty checklist of how to promote your blog posts (in a non-self-promotional way) after you press “publish.” So stay tuned!
If you are a blogger, what tips do you have on how to promote your blog posts after you publish?
Leave your tips in the comments and I’ll give you a shout-out during my talk and in the recap.
Update: Slides from my presentation are up — plus what it was like to lead my first solo talk.