Posts Tagged ‘Ooligan’
My biggest gripe about people who write about “revolutionizing” the book publishing world is that it’s written by people who don’t know the publishing world. And my biggest frustration with the book publishing world is that the industry is broken.
Publishers are steeped in tradition and stuck in the ways that were started during the golden age of publishing in America, which began in the 1920s. This was when Mr. Alfred A. Knopf was President of Knopf Publishing before it was acquired by Random House in 1960. This was the time when authors were truly wined and dined by the publishers as a way to nurture to their brilliance. Publishers see books as representations of our culture and the intellectual property of the authors. Art.
While this is true, book publishing is also a business and books are commodities that are developed, invested in, promoted, and sold. And for some reason publishers have not caught up with magazine publishers who see what they work on and create as part of a business that should adapt and change with the times. My hypothesis is that it’s apparent that magazine publishers are a form of media because they are dependent on advertising dollars to subsidize their printing; books are supported by book sales.