Posts Tagged ‘Ryan Gosling’
Sunday Serial is a semi-regularly weekly installment of the best articles written and read around the Internet during the past week or so. I try to introduce each article so you know what you’re getting in to before you click, though sometimes my synthesis goes a little bit deep. You can read previous Sunday Serials here.
20 phrases you can replace with one word by Laura Hale Brockway on PR Daily
Read this because: I’m a fan of brevity, and you should be too. As George Orwell said, never use a ten-dollar word when a five-dollar one will do. Whether that’s in every day speech or in your writing.
What I Learned From Quitting My Job…Twice. by Amber Nashlund on Brass Tack Thinking
Read this because: You’re on a path few have traveled. You are ready to shake things up, you’re ready to say “I quit,” but uncertainty is holding you back. Here are some great lessons to move you away from “un” and closer to “certain.”
I hereby (fictionally) resign by Reginald Braithwaite on raganwald’s posterous
Read this because: Last month, recruiters and hiring managers starting asking candidates for their passwords to their personal Facebook accounts. Why? So they could do a more thorough background check on the candidate’s personal life.
Then Facebook came out and publicly stated that asking candidates to give out their passwords is an invasion of the candidate’s privacy and that of their friends. And last week, the state of Maryland became the first state to ban employers from asking for Facebook passwords.
Don’t HR managers know to keep their hands off of our personal Facebook pages?
If you’re reading this, mouth agape, wondering “WTF?” read the above post. While a fictionalized account, it’s a good story about “what if.”
Bonus: Here’s what you should do (in the real world) if your employer or hiring manager does ask for your password.
Publishing is no longer a job or an industry — it’s a button by Mathew Ingram on GigaOm
Read this because: It’s no secret that I come from the book publishing world, so the advent of blogs, eBooks, online publishing, etc., anyone can be “published” and the assets that the old book publishing world used to bring to the table are no longer valuable. Digitization has killed this industry and turned it into a button. And I’m left wondering, would it have been better to be outsourced to China or replaced by a machine than a button?
But there’s hope – yes, the industry is dead. The mystery, allure, and “secret sauce” of what makes a best seller still exist, but the tools for production and sales channels are accessible to all. It’s not so much that publishing needs to disappear, but pivot. Instead of being the “process of distribution,” become the services that authors need – editorial, marketing, access to readers, and design.
Texts from Hillary on Tumblr
Read this because: It’s not every week that a meme is started and the subject of the meme, memes herself. As the final post says, “It turns out that memes really do come true,”
- My favorite: Ryan Gosling texts Hillary Clinton
What did you read this week?
Photo Credit: f_where
Ryan Gosling, the Meme
“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.
Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.
CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.
Why CrossFit Ryan Gosling works: A Lesson in Marketing
The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:
1) Know Your Audience
People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.
The fact that Ryan Gosling is featured is for entertainment only.
Takeaway: Know your audience intimately.
2) Find Your Niche and Stick to it
According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.
Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.
Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.
Takeaway: When given the opportunity, specialize and become an expert over being a generalist.
3) Do it Because You Want to
The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.
CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.
Takeaway: You will create something noteworthy if you love the topic you’re creating first.
In Other Sunday Serial News
When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:
- Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
- 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
- Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
- The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine
What did you read this week?
Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!