After responding to all of the sweet, awesome, and thoughtful messages my friends left for me on Facebook last year, I had this wild idea – what if you woke up on your birthday, logged onto Facebook, and no one left any birthday messages for you?

That would be the worst birthday ever, right?

As I learned from my parents when I was younger, if you have a bad dream, tell someone about it so that it won’t come true.

Thank you to my amazing husband, John Kimball, who drew this comic and helped me bring this concept to life.

P. S. Today is my birthday.

Sunday Serial is a semi-regularly weekly installment of the best articles written and read around the Internet during the past week or so. I try to introduce each article so you know what you’re getting in to before you click, though sometimes my synthesis goes a little bit deep. You can read previous Sunday Serials here.

20 phrases you can replace with one word by Laura Hale Brockway on PR Daily

Read this because: I’m a fan of brevity, and you should be too. As George Orwell said, never use a ten-dollar word when a five-dollar one will do. Whether that’s in every day speech or in your writing.

What I Learned From Quitting My Job…Twice. by Amber Nashlund on Brass Tack Thinking

Read this because: You’re on a path few have traveled. You are ready to shake things up, you’re ready to say “I quit,” but uncertainty is holding you back. Here are some great lessons to move you away from “un” and closer to “certain.”

I hereby (fictionally) resign by Reginald Braithwaite on raganwald’s posterous

Read this because: Last month, recruiters and hiring managers starting asking candidates for their passwords to their personal Facebook accounts. Why? So they could do a more thorough background check on the candidate’s personal life.

Then Facebook came out and publicly stated that asking candidates to give out their passwords is an invasion of the candidate’s privacy and that of their friends. And last week, the state of Maryland became the first state to ban employers from asking for Facebook passwords.

Don’t HR managers know to keep their hands off of our personal Facebook pages?

If you’re reading this, mouth agape, wondering “WTF?” read the above post. While a fictionalized account, it’s a good story about “what if.”

Bonus: Here’s what you should do (in the real world) if your employer or hiring manager does ask for your password.

Publishing is no longer a job or an industry — it’s a button by Mathew Ingram on GigaOm

Read this because: It’s no secret that I come from the book publishing world, so the advent of blogs, eBooks, online publishing, etc., anyone can be “published” and the assets that the old book publishing world used to bring to the table are no longer valuable. Digitization has killed this industry and turned it into a button. And I’m left wondering, would it have been better to be outsourced to China or replaced by a machine than a button?

But there’s hope – yes, the industry is dead. The mystery, allure, and “secret sauce” of what makes a best seller still exist, but the tools for production and sales channels are accessible to all. It’s not so much that publishing needs to disappear, but pivot. Instead of being the “process of distribution,” become the services that authors need – editorial, marketing, access to readers, and design.

Texts from Hillary on Tumblr

Read this because: It’s not every week that a meme is started and the subject of the meme, memes herself. As the final post says, “It turns out that memes really do come true,”

• The Submission from Hillary Clinton

• Story about the real text from Hillary

• My favorite: Ryan Gosling texts Hillary Clinton

What did you read this week?

Photo Credit: f_where

There was some pretty stellar content floating around the Internet last week, but perhaps the best thing I stumbled upon was CrossFit Ryan Gosling (full set on Facebook and on the co-creator’s blog).

Ryan Gosling, the Meme

“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.

Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.

CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.

Why CrossFit Ryan Gosling works: A Lesson in Marketing

The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:

1) Know Your Audience

People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.

The fact that Ryan Gosling is featured is for entertainment only.

Takeaway: Know your audience intimately.

2) Find Your Niche and Stick to it

According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.

Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.

Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.

Takeaway: When given the opportunity, specialize and become an expert over being a generalist.

3) Do it Because You Want to

The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.

CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.

Takeaway: You will create something noteworthy if you love the topic you’re creating first.

In Other Sunday Serial News

When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:

• Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
• 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
• Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
• The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine

What did you read this week?

Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!

If you’re reading this, then that means you made it through the first week of 2012 – congratulations! Now, let’s get over setting goals, making plans, and get some real shit done. Who’s with me?

But before we go out and conquer the world, here are four blog posts that left the most impressions on me recently.

Day 100: The Top Ten Things I Learned In the Last 100 Days by Harmony Hasbrook on 100 Days or More

Read this because: In October, my friend Harmony quit her job to take a break of at least 100 days from the work force. And the best part is she blogged during her entire journey and this weekend she reached day 100 and shared the top ten things she learned along the way. And it’s good.

20 Bloggers to Watch in 2012 by Jade Craven on ProBlogger

Read this because: Even though we all know that I’m the best blogger in the world (wait a minute…), here’s a list of 20 bloggers who are going somewhere and the best place to keep track is on their blogs.

My top picks:

1. Stratejoy
2. Life After College
3. It Starts With

The Five Must-Dos for CEOs in Social Media by Chris Perry on Forbes

Read this because: Whether you’re a CEO or not, you’re the CEO of your own life. Whether or not you tweet from a profile that discloses that your tweets are your own, everything you say on social media is an extension of your life, your personal brand, your professional brand, and even the company who employs you. Be smart about what you say.

The Worst New Year’s Resolution: Network More by Dana Hughens on Clairemont Communications blog

Read this because: You want to know the real cost of that casual coffee date, lunch meeting, or that time when someone asked to ‘pick’ your brain.

You will benefit from reading this article because: You are a service provider or are job hunting and want to contact some people for ‘informational’ interviews.

Additional reading material: No You Can’t Pick My Brain. It Costs Too Much by Adrienne Graham on Forbes

What did you read this week?

Photo Credit: Brendan Lynch

I’m psyched. Why? Because I just spent the last fifteen minutes consuming a website that just launched.

Wait – what? Yes, consuming.

It’s no secret that I have a love of words and language. And we all know that a picture says a thousand words. But what happens when the two marry and words create an image?

Meet TEKST Artist

TEKST is a 366-day experiment where each piece is a one-of-a-kind create made up completely of words.

Like this one he created for the band, Pepper, with the lyrics to their song, Wake Up; this video is the official music video for this song. And this one he created for Apple fans everywhere using the text from Steve Jobs’ opening keynote in 1983.

He creates each piece by doing what you and I do every day on our blogs, on Twitter, Facebook, and even the archaic action of ‘forwarding’ an email – by “remixing” ideas. In TEKST’s words:

This “remixing” of ideas can even be seen in each and every art piece. I use quotes, audio tracks, even imagery originally created by others. I have gone to great lengths to credit each source along the way. I believe that every facet of each piece has been created under what would be considered “fair use”. At no point was/is it my intention to outright steal content that doesn’t belong to me. I will happily add/adjust proper credit that is found to be incorrect or missing.

366 One-of-a-Kind Works of Art for Sale

Want to know the best part? He’s selling each TEKST art project for the price of the day of the calendar – that’s $1 on January 1, $2 on January 2, $3 on January 3, etc. with original text-inspired artwork that he’s already created for the first half of the year and artwork commissioned by you the second half of the year.

Why I dig TEKST

TEKST Artist is a dear friend of mine. When we met last March, this project was an idea and didn’t even have a name yet. I love how it’s evolved over the past year and I admire TEKST’s decision to launch this project and invest everything he has into it:

Leaving a steady job to “shoot for the moon” and pursue a career as an artist (especially after almost a decade away from the craft) is something else entirely.  I decided there was only 1 way to get up to speed- I’m going to make and sell art for 365 days straight in 2012, create a video for each one, and feature it right here on the homepage.

But as with most successful people, he didn’t do it alone. Art Alternatives sponsored every single one of his canvases and made the 366-TEKSTs possible. He also has an amazing wife, mentors, and friends. We’re all bought into this project when it was still an idea. And now that it’s launched, we’re all glad we did.

Time to get your TEKST on

Seriously, go check out the calendar. January 1 to June 15 are pieces of artwork that he already created. And starting June 16, you can commission TEKST to create your own piece for $168 – which is a pretty amazing price for a commissioned art piece!

Go, before the entire calendar has been purchased.

You can purchase the classic Macintosh piece that was created in the video linked above on June 15 or a modern “Fail Whale” ala Twitter on May 19.

I just chose and purchased my TEKSTs, have you?