Posts Tagged ‘social media’
Ryan Gosling, the Meme
“Hey Girl,” the meme, was originally started by Fuck Yeah! Ryan Gosling on tumblr, and made famous by Danielle Henderson’s Feminist Ryan Gosling. The blog was started as a joke to keep track of the theorists she is studying as she works towards her graduate degree in gender studies. The content has no affiliation to Ryan Gosling, the actor, and as with most things we encounter online, it doesn’t really matter because Henderson’s content is so damn entertaining.
Like all good memes, spin offs happen, and last week I ran into the most amazing rendition of the “Hey Girl” meme and that is CrossFit Ryan Gosling.
CrossFit Ryan Gosling was created (I believe) by Gabe Billings and Robin Runyan out of Eugene, Oregon and shared like mild wildfire on Facebook last week. You can view all 21 photos (so far) here.
Why CrossFit Ryan Gosling works: A Lesson in Marketing
The reason why Feminist Ryan Gosling worked so well and is (arguably) more famous than the original is because of a few reasons:
1) Know Your Audience
People who are “subject matter experts” of the target audience created Feminist Ryan Gosling and CrossFit Ryan Gosling who these pictures were created for. The person behind Feminist Ryan Gosling is studying gender issues; the people behind CrossFit Ryan Gosling is a CrossFitter. They wrote captions for people who are like them and about things that matter.
The fact that Ryan Gosling is featured is for entertainment only.
Takeaway: Know your audience intimately.
2) Find Your Niche and Stick to it
According to Know Your Meme, “Hey Girl” was created in December 2008 but made famous by Feminist Ryan Gosling when it came to the scene in the fall of 2011 and was featured on Ms. Magazine blog, The Huffington Post, GQ, Newsweek, Bust, and about a dozen more.
Why did Feminist Ryan Gosling do better than the original “Hey Girl” in such a short amount of time? Because Feminist Ryan Gosling had a very specific purpose: feminist flash cards.
Granted, I haven’t spent much time on the original site, but the name is telling – “Fuck Yeah!” doesn’t really tell me what your site and your content is about, whereas Feminist and CrossFit does.
Takeaway: When given the opportunity, specialize and become an expert over being a generalist.
3) Do it Because You Want to
The best part about Fuck Yeah! Ryan Gosling, Feminist Ryan Gosling, and CrossFit Ryan Gosling are that they are all fans – of the topics they parody at least. If you want to create some great content that will have some “stickiness” to it, you have to enjoy what you’re doing and come from a place of curiosity or heart.
CrossFit Ryan Gosling was created because someone at the creator’s gym came up with the idea and the set is what they all came up with. The creators are CrossFitter themselves. They’re not getting paid and they probably did it because they wanted to. And that’s what it’s all about.
Takeaway: You will create something noteworthy if you love the topic you’re creating first.
In Other Sunday Serial News
When you’re done lusting over Ryan Gosling, here are a few other articles for you to read:
- Do you want more engagement OR more traffic to your blog? by Mack Collier on MackCollier.com
- 5 lessons from the world’s most successful online community manager by Monica Guzman on GeekWire
- Brands, don’t kill your social feed by over-automating it by Doron Simovitch on VentureBeat
- The myth of the eight-hour sleep by Stephanie Hegarty on BBC Magazine
What did you read this week?
Post updated on April 22, 2012 to reflect multiple authors and the official web “home” of CrossFit Ryan Gosling to be here. Thanks, Gabe and Robin for stopping by!
If you’re reading this, then that means you made it through the first week of 2012 – congratulations! Now, let’s get over setting goals, making plans, and get some real shit done. Who’s with me?
But before we go out and conquer the world, here are four blog posts that left the most impressions on me recently.
Day 100: The Top Ten Things I Learned In the Last 100 Days by Harmony Hasbrook on 100 Days or More
Read this because: In October, my friend Harmony quit her job to take a break of at least 100 days from the work force. And the best part is she blogged during her entire journey and this weekend she reached day 100 and shared the top ten things she learned along the way. And it’s good.
20 Bloggers to Watch in 2012 by Jade Craven on ProBlogger
Read this because: Even though we all know that I’m the best blogger in the world (wait a minute…), here’s a list of 20 bloggers who are going somewhere and the best place to keep track is on their blogs.
My top picks:
The Five Must-Dos for CEOs in Social Media by Chris Perry on Forbes
Read this because: Whether you’re a CEO or not, you’re the CEO of your own life. Whether or not you tweet from a profile that discloses that your tweets are your own, everything you say on social media is an extension of your life, your personal brand, your professional brand, and even the company who employs you. Be smart about what you say.
The Worst New Year’s Resolution: Network More by Dana Hughens on Clairemont Communications blog
Read this because: You want to know the real cost of that casual coffee date, lunch meeting, or that time when someone asked to ‘pick’ your brain.
You will benefit from reading this article because: You are a service provider or are job hunting and want to contact some people for ‘informational’ interviews.
Additional reading material: No You Can’t Pick My Brain. It Costs Too Much by Adrienne Graham on Forbes
What did you read this week?
Photo Credit: Brendan Lynch
I’m psyched. Why? Because I just spent the last fifteen minutes consuming a website that just launched.
Wait – what? Yes, consuming.
It’s no secret that I have a love of words and language. And we all know that a picture says a thousand words. But what happens when the two marry and words create an image?
Meet TEKST Artist
TEKST is a 366-day experiment where each piece is a one-of-a-kind create made up completely of words.
Like this one he created for the band, Pepper, with the lyrics to their song, Wake Up; this video is the official music video for this song. And this one he created for Apple fans everywhere using the text from Steve Jobs’ opening keynote in 1983.
He creates each piece by doing what you and I do every day on our blogs, on Twitter, Facebook, and even the archaic action of ‘forwarding’ an email – by “remixing” ideas. In TEKST’s words:
This “remixing” of ideas can even be seen in each and every art piece. I use quotes, audio tracks, even imagery originally created by others. I have gone to great lengths to credit each source along the way. I believe that every facet of each piece has been created under what would be considered “fair use”. At no point was/is it my intention to outright steal content that doesn’t belong to me. I will happily add/adjust proper credit that is found to be incorrect or missing.
366 One-of-a-Kind Works of Art for Sale
Want to know the best part? He’s selling each TEKST art project for the price of the day of the calendar – that’s $1 on January 1, $2 on January 2, $3 on January 3, etc. with original text-inspired artwork that he’s already created for the first half of the year and artwork commissioned by you the second half of the year.
Why I dig TEKST
TEKST Artist is a dear friend of mine. When we met last March, this project was an idea and didn’t even have a name yet. I love how it’s evolved over the past year and I admire TEKST’s decision to launch this project and invest everything he has into it:
Leaving a steady job to “shoot for the moon” and pursue a career as an artist (especially after almost a decade away from the craft) is something else entirely. I decided there was only 1 way to get up to speed- I’m going to make and sell art for 365 days straight in 2012, create a video for each one, and feature it right here on the homepage.
But as with most successful people, he didn’t do it alone. Art Alternatives sponsored every single one of his canvases and made the 366-TEKSTs possible. He also has an amazing wife, mentors, and friends. We’re all bought into this project when it was still an idea. And now that it’s launched, we’re all glad we did.
Time to get your TEKST on
Seriously, go check out the calendar. January 1 to June 15 are pieces of artwork that he already created. And starting June 16, you can commission TEKST to create your own piece for $168 – which is a pretty amazing price for a commissioned art piece!
Go, before the entire calendar has been purchased.
I just chose and purchased my TEKSTs, have you?
Apparently I missed the memo that Thanksgiving weekend is National Unplug and Spend Time with Your Family weekend (as reported by multiple bloggers). I’ve written about unplugging before, and it’s definitely something that we all need in this day of electronic calendars, push notifications, and Siri, is that we need people to tell us to unplug.
Well, here’s me, the girl who will be offline and online over the next five days due to her commitment to blogging once a day saying, don’t.
Don’t unplug. Don’t get offline. Don’t respect your friends and family that you only see once a year for the holidays by abandoning Facebook, Twitter, and (gasp!) Google+.
Be that annoying grandkid who texts throughout dinner. Channel that angst that you got over when you graduated from high school and sulk. Check in, obnoxiously, from your mother’s kitchen, the kiddie table, and your grandmother’s punch bowl. Claim the mayorship of Second Thanksgiving. And – for the love of the Internet – tweet.
And when you’re done with your third helping of mashed potatoes and have reached the point of no return after your second dose of pie, poke someone on Facebook.
Now go get that turkey coma on.
P.S. Since you’re online, here’s some Thanksgiving fin from The Oatmeal: Thanksgiving as a kid VS Thanksgiving as an adult. Enjoy ☺
Photo Credit: Pam’s Pics-
Since personal branding was the hot topic yesterday and flowcharts simplify the decision-making process for everyone and are always a ton of fun, I want to share with you this flowchart that has been floating around the Internet for awhile.
So here’s a handy reference tool so you never have to answer what status to post on which social network and why.
You’re welcome 🙂
This flowchart was created by Daryl Lang of Breaking Copy.