Posts Tagged ‘speaking engagements’
This is an adaptation of a talk I gave earlier this year at DistilledLive meetup on why and how to think “online first” in 2014. Focusing on what an integrated marketing campaign can do for your business, how social, community, and content development supports that, and how to optimize for whichever point in the customer lifecycle you’re focusing on this year.
During a media studies course in college, one of our assignments was to count all of the advertisements we encountered throughout the day for an entire week. This was back in early 2005 when it was easy—shut off the TV, limit Internet usage, walk through the park on the way to class to avoid advertisements on busses.
But this was before bringing a laptop to class was what you did and about a year before my school, Portland State University, got access to Facebook (and we wouldn’t believe you if you told us that one day, our Facebook would be overrun by business brand posts and advertisements).
I can only imagine how high that number would be if I had to count how many advertisements I encounter every day.
Today, Americans spend over 3 hours a day on social media and media consumption is expected to rise above 15.5 hours in 2015 (yikes!). And all those “stories” that we like, subscribe, and follow from brands? Those are advertisements, my friends, that we opt-in and agree to see.
Consumers are getting smart. We know when we’re being marketed to and, most often, we just want to be entertained. Looking towards 2014, here are 10 ways things to focus on to make sure that the stories you craft online for your brand this year are seen as stories and not ads that students will try ignoring for a class assignment. (more…)
I received this email from SlideShare* last month, congratulating my slides for reaching 10,000 views!
Woah, that’s amazing! I’d say that the presentations I gave at WordCamp Seattle and WordCamp Portland have been two of the most rewarding things that I’ve done in the past few months. For one thing, I was able to talk about two things that I’m super passionate about —marketing and blogging — to an audience of people who are passionate about creating content or enabling content creators. Plus, I was able to meet new people and have an amazing weekend with a close friend in Portland.
Okay, all that gushing aside, yesterday I released the video of How to Blog Every Day.
Now that your blogging chops are primed, here’s the video on How to Promote Your Blog Without Losing Your Soul from WordCamp Seattle back in May.
*The SlideShare content team does an amazing job communicating with their content creators. For example, they emailed me to let me know my deck was featured on their homepage. Another bonus point for them: emoticons in the subject line; how can I not be excited about that?!
Video of my talk, How to Promote Your Blog, at WordCamp Seattle
This presentation is packed with information and tactics that you can use today to promote your blog posts today. I outline how to build a community for your blog online, which social networks to use to amplify and promote your posts, and which social media networks you should concentrate on including where to post, when, how, and why.
This will either make your life easier, or increase your to-do list infinitely. And you thought writing blog posts was the hardest part.
The presentation lasts 24 minutes and the next 17 minutes is mic’ed Q&A (which means you can actually hear the questions!).
Sorry about the dim lighting and if it’s hard to hear me, while I was incredibly nervous to be giving my first solo presentation, I was also recovering from a cold and my throat really wanted to close up on me (super annoying when you want to talk, for like, 45 minutes!). Slides are embedded below and you’re welcome to download and share them!
Related links and resources:
Did this presentation help you promote your blog?
My goal when giving a talk is to give you one thing that you can take away and apply to your own work. If this presentation helped you come up with one way to promote your blog, I’d love to hear about it, either in the comments or via email.
If you missed the video on How to Blog Every Day, head on over there and check it out!
UPDATE: This talk was chosen by WordPress.tv as one of the most popular videos from 2012!
We all need a little push to get the creative juices going and, you know, write.
Two years ago a friend of mine came up with a crazy idea to blog every single day. It was a way to get both of us writing on a consistent basis. And it worked so well that every November I commit to writing and publishing a blog post every single day.
That experiment worked so well for me that I talked about it at WordCamp Portland last month. And guess what? The video from my talk, How to Blog Every Day, is now available!
Video of my talk, How to Blog Every Day, at WordCamp Portland
The talk lasts about 36 minutes, and is packed with ideas to help get you writing—either every day or simply every week. I’m embedding the video and the slides for you below (feel free to download and share). Once you’re finished watching the video, be sure to check out the extensive list of resources that were published with the original slides.
There was some great un-mic-ed discussion at the end of my talk during the Q&A, so and I tried to repeat anything that was said off-screen, but I apologize if there’s something you miss!
Thank you to Blaze Streaming Media for recording the video!
Want to blog every day and need ideas?
Here are two ideas that will help get you writing:
The Daily Post – A project from WordPress.com filled with ideas, prompts, and even writing challenges with the soul purpose to keep bloggers blogging.
Join a daily blogging challenge – Every once in a while an organization will start a month-long writing series where they will release prompts daily and invite bloggers to write about it. It’s a great way to give you ideas of what to write. You can either search out a new writing series or check out prompts from the archives of past writing events. For example, check out the prompts from Trust30 and Reverb11 to get started (links go to the archives).
If you’re interested in blogging every day this November (or any month), leave a comment with a link to your blog! I’m collecting a small team of daily bloggers and want to follow you, too!
Next up, the video from my presentation at WordCamp Seattle, How to Promote Your Blog Without Losing Your Soul.
Today I’m giving a talk at WordCamp Portland on how to blog every day. I wrote this talk based on what I learned from blogging every day for a month in November 2010 and November 2011 and I’m excited to share it with the Portland-area WordPress community.
Once I get a recording of the video, I’ll post it here. For now, here’s a copy of my slides and additional resources that I reference in the talk. Feel free to download and share this presentation as you’d like!
How to Blog Every Day
The secret to blogging every day is easy—just write. But the process of coming up with an idea is hard. Then it comes the excruciating part of putting words to the page, editing it, finding the perfect photo to accompany your post, and formatting it on your site all before you can press that beloved “Publish” button.
Oh, and if you’re writing every single day, you do it all again tomorrow.
Resources to help you Blog Every Day
Here is a list of blog posts and resources I reference during my talk, and here’s a link to the video of my talk so that you can catch what you missed at WordCamp Portland.
Where to buy my t-shirt
- I’m not a player, I just blog a lot from Raygun (unisex and ladies)
What I learned from blogging every day for 30 days
- 2010 recap: When Creativity Flows, Don’t Turn off the Faucet
- 2011 recap: NaBloPoMo Goals and Milestones
Examples of how to create a content or editorial calendar
- How to Put Together an Editorial Calendar for Content Marketing on Content Marketing Institute
- How to Create a Successful Editorial Calendar on Unbounce
- How to Create an Editorial Calendar on Spin Sucks
Tools to help you capture your ideas
- Favorite note-taking app that syncs with your phone, computer, tablet: Evernote
- Favorite tool that helps you start writing: 750 Words
- Favorite non-battery-powered option: a journal
Examples of different blog formats
- Standard: Today is Sunday
- Epic: Book Publishers are Not Tech Companies
- Response: How to be a Hipster and 500 Words or Less
- Single Paragraph: How to Impress your Customers and Create Lifelong Fans
- Photo: Nobody Tells this to Beginners and Picturing My True Identity
- Link Roundup: Musings on Adulthood and Ambition
Ways to beat writer’s block
- Choose a different topic on your content calendar
- Get inspired by going for a walk, watch a video, hop on Twitter, read something, talk with a friend
- Take a day off (it’s okay, but tell us what you’re doing instead of blogging)
- Help Me Be Fing Creative
Examples of posts I wrote when I had writer’s block
What to after you publish your blog post
After you have that out of your system, sit back down, and promote your blog post like crazy. If you need help, check out the presentation I did for WordCamp Seattle on just that: How to Promote Your Blog without Losing Your Soul.
Why I wrote this talk
I’m not expecting you to start blogging every single day. But if you only blog once every other month and really want to blog more, this presentation and ideas should help you get started. If you blog once or twice a week and want to start blogging three times a week, this will help you even more.
Blogging every single day is not for the faint of heart; it takes time, lots of time. Plus you have to strike a careful balance between planning what you’re going to post and letting your muse run away with you. However blogging every single day for thirty days straight will teach you more about your writing style and how you blog than you could from anything else. I highly recommend it.
Psst, a recording of this talk has been posted here: How to Blog Every Day: Video of my Talk and More Resources to Help you Blog.
I’m still riding the wave that started from my WordCamp Seattle talk (Did I mention that talk was featured on the homepage of SlideShare.net?), and this week I found out that I’ll be speaking at WordCamp Portland on August 18th!
That’s right – lamiki’s appearance at WordCamp has turned into a Pacific Northwest tour and the next stop is Portland!
This time I won’t be talking about marketing (tragic, I know!), but my first love, writing:
How to Blog Once a Day
Creating a blog is ‘easy’ – you pick a theme, add some custom design assets, install it on your domain and you’re done. Right? Sure, except that now you have to actually write and publish something on it. We’ll talk about how to figure out what your niche is, where to look for ideas, different types of blog posts you can write, how to write the first draft, if you need an editorial calendar to keep consistent, and what to do if you get writer’s block.
If you’re a regular around here, then you already know part of this story. But don’t worry; there will be new juicy tidbits (And, of course, the slides will be posted after the talk!)
Join me at WordCamp Portland?
First, block off your calendar for Saturday, August 18th.
Then, go here and buy your ticket. Every ticket includes a daylong adventure in all things WordPress with content for WordPress beginners, experienced bloggers, designers, and developers. Plus a pint glass, which must mean there’s beer…
There are twelve pre-planned sessions (I’ve already made my list of the ones I hope to attend) and there will be some time available for unconference-style sessions to be organized by attendees on the day of the event.
And it’s located in the amazing city of Portland. Do you need another reason?
But let’s be real here, I had a lot of fun at WordCamp Seattle as WordPress has built a very warm, friendly community of people (yes, people) who love what they do online. There are developers, bloggers, and regular people who are curious and want to learn more about how they can use this platform to do more of whatever they want to do.
And you’ll learn something new, I promise you that.
And if not, at least you’ll be able to meet me, and that will be something new.
Will I see you in Portland?
Photo by Toy Confidential