Posts Tagged ‘speaking engagements’
I’m en route to WordCamp Seattle for my talk this afternoon. Here’s the final checklist from my talk – I will post the full slides next week and a video as soon as it’s available.
Can’t make it? Here’s a recording of my talk on how to promote your blog without losing your soul.
See you soon!
What’s the one thing that most bloggers hate to do? It’s a verb that starts with the letter “p” and has a lot of work in between.
If you guessed, “promote” and are cringing on the other side of the screen, then keep reading.
This Saturday I’ll be giving a talk at WordCamp Seattle 2012 about how to conquer your fear of the big, bad “p” and learn how to promote your blog without losing your soul. Here’s what I’ll be talking about:
Congratulations, you have a brand new blog! But how do you get people to read it? ‘Promotion’ is something you need to learn if you want anyone to see the website that you’re putting a lot of time into working on. We’ll talk about how you can leverage social networks and social bookmarking sites to gain readers and how to build relationships with other bloggers who will help you out along the way. By the end of this session you’ll know how to market your blog without losing your soul.
After my talk, I’ll post a recap with a quick-and-dirty checklist of how to promote your blog posts (in a non-self-promotional way) after you press “publish.” So stay tuned!
If you are a blogger, what tips do you have on how to promote your blog posts after you publish?
Leave your tips in the comments and I’ll give you a shout-out during my talk and in the recap.
Update: Slides from my presentation are up — plus what it was like to lead my first solo talk.
This week the 2012 SXSW PanelPicker went live and the chaos of shameless self-promotion began.
The goal – for people who submitted panels – is to throw your panel to the masses and increase your 1 out of 3,155 chance of your SXSW Interactive panel actually getting selected for the main programming at the festival. And the goal, for all of those who didn’t submit a panel, is to chime in on the programming and have a voice in what they’ll pay money to go see in March.
Full disclosure – I submitted a panel to SXSW 2012 (the best one ever, of course!).
Haters gonna hate
Throughout the week there have been a number very open conversations online about how much people hate the entire SXSW process. And I’m talking hate in the deep down, I’m-gonna-unfollow-you, kind of hate. This whole panel picking process is a popularity contest. And how pathetic and obnoxious it is that people are asking others to vote and retweet the ask to vote for their panel? How horrible is it that SXSW is asking people to promote their festival when the majority of these people won’t even get chosen to speak?
It is sad, and I get where those haters are coming from.
On the one hand, festival organizers who ask their community to make a decision about their programming is a cop-out. (Isn’t that their job?) But, let’s be real here, how many other organizations ask us to do the exact same side-show ask-for-votes thing? How many times has popularity been the deciding factor between if you get something or not?
Vote-for-me campaigns are everywhere and it’s all about tapping your network in the right kind of way in order to get them your friends to do what you want – vote and share that they voted for you, a lot.
Don’t hate the player, hate the game
According to SXSW, this whole voting exercise only carries 30% of the weight for whether a panel is a go or a no-go. Here’s the history on the PanelPicker and why SXSW is letting the community (oh, hey, that’d be you and me) have a voice in the programming:
Over the years, many of the most compelling panels and presentations for the SXSW Interactive Festival have come directly from our community. This process was formalized in 2007 with the launch of the PanelPicker, an innovative online tool developed to enhance community participation in SXSW. The PanelPicker enables the community in two ways. First, it offers the community the opportunity to suggest programming ideas. Second, it allows the community the power to review, comment and vote for those ideas they most want to see become a part of the event.
SXSW is a “community-driven event.” As a member of this community, don’t you want to have a voice in the kind of panels and talks that get primary real estate on the stages in March? Don’t you want to help decide what talks are innovative and worth your time and the dollars you spend for your badge?
Don’t you want to say after that panel that sucks in March, “Well, I didn’t vote for him!”?
So, will you vote for my panel?
I wouldn’t do this post justice if I didn’t ask for you to vote for my panel – Change Makers: How Nonprofits Create Change Online. Here’s the description:
Through social media, nonprofits can launch a movement, create buzz around a cause, and build a community. But how do you make sure that members of your community aren’t slactivists who “like” your organization but don’t do anything to help you reach your mission? How do you convert those social “do-gooders” into helping you create change? Join us as we discuss how three organizations have figured out how to ignite their communities and leverage their online platforms to create change through volunteerism at VolunteerMatch, crowdsourced fundraising at GiveForward, and small-scale donations at Jolkona. Come ready to interact, discuss, and figure out how to convert your supporters into active change agents for good.
This panel will include Frank Barry of Blackbaud, Robert Rosenthal of VolunteerMatch, Cate Conroy of GiveForward, and yours truly of Jolkona. The idea of this panel is to show how you can turn social media awareness into action get your fans and followers to do something online. We will feature real-world examples of how we do leverage our online platforms to create change.
This panel in the “Greater Good” tract with 149 other submissions.
What do you think about vote-for-me campaigns?
For obvious reasons I cannot take a neutral stance on this subject. So if you are involved or not involved in the madness that is the 2012 SXSW PanelPicker, have participated in a “vote for me to win ______” contest or not, what do you think about crowdsourcing for conference programming or awards?
Is asking the community to vote a good idea or a bad idea? Is it a smart programming choice by the organizers or are they just asking us to do their work for them?
I spent the day at PRSA’s “Connecting for a Cause” seminar, wearing my Jolkona hat as an attendee and a speaker. The theme of the day was how to make social media work for your nonprofit. Even though I’m someone who lives and breathes in the social media space, it was good to take a seat and learn from all of the speakers. Well, 6 hours, 30 Tweets via @Jolkona and 20 handwritten pages of notes later, there’s a lot to digest, but we’ll start here.
Throughout the day, I heard nuggets of information during these panels:
Make Social Media Work for Your Nonprofit: Tips from a Geek
How to Write for an Online Audience
How to Manage Volunteers and Interns for Your PR Efforts
- Melody Biringer and Nicole Shema, CRAVE
- Laura Kimball and Nadia Mahmud, Jolkona
- Moderator: Nikki Balcerak, Greater Seattle Chamber of Commerce
Media Relations in the Digital Age
- Linda Thomas, KIRO Radio
- Paul Balcerak, KIRO TV
- Evonne Benedict, KING TV
- Aaron Blank, The Fearey Group
Nonprofit Makeover: Fresh Ideas from Fundraising to the Web
45 Ideas in 45 Minutes
- Shane Mac, Gist
- Alison Carl White, NPower
- Kathy Gill, Master of Communication in Digital Media program at the University of Washington
- Moderator: Shauna Causey, Ant’s Eye View
There were many more speakers and talks, but these are the ones I had the opportunity to attend. (more…)