on life, ambitions, and dreams


Posts Tagged ‘strategy’

Entrepreneur in Training: Three Tips for Launching Your Startup


Back in August, I read Michael Karnjanaprakorn’s blog post, How to Launch Your Startup Idea for Less than $5K. I don’t know much about his startup and his company, but I love the approach he took to launching, mainly the following points:

Start with small ideas

“Entrepreneurs should start with small ideas and learn how to execute those ideas.” – Mike Karnjanaprakorn

Yes, we know you want to take over the world. But in order to do that, you need to start by taking over your local metropolitan precinct. So do that and prove to us that you can. Start small, kick ass, and then move to conquering the bigger fish in the sea.

Test small first, then grow bigger.

Just do It

“The secret behind launching your startup idea is to always move the ball forward on your ideas through execution. “– Mike Karnjanaprakorn

Strategizing how you’re going to take over the world is one thing, but let’s be honest here, strategy is a bunch of hot air. You are nothing unless you ship, unless you launch, unless you do.  So “do something,” and show exactly what you’re up to.

Ask for feedback, specifically, will it work or will it fail?

“Once I convinced myself this was an idea I’d like to pursue, I asked a dozen really smart people I knew what they thought about the idea with a small twist. Rather than asking them if they liked it, I asked them why the idea wouldn’t work, why it would fail, and why I shouldn’t work on it.” – Mike Karnjanaprakorn

When we have a great idea that’s burning in the back of our heads, it’s easy to ask our friends, mentors, and allies, “What do you think?” but it’s incredibly hard to ask, “Do you think it will work or how do you think it will fail,” that, my dear friends, is a whole other beast of a question and I love it.

In summary, when it comes to testing if you have a viable business and idea, start small, be strategic, and get specific feedback that will help you along the way.

What feedback would you give to an entrepreneur in training?

Photo Credit: justmakeit

Keep Your Hands Off My Facebook

day one-two-three: dear brynn, sorry the VW broke your nose

I have been on-and-off the job hunt for the past year. It’s a detail of my life that I’ve kept under wraps, mostly, but that’s for another post. Recently I met someone who’s looking to hire writers to produce web and social content for clients, pretty standard gig.

When I asked if she needed any writing samples or my resume, she said, “All I need is your Facebook.”

“My personal Facebook?”


Woah, sister, let’s pull it back a notch. I manage social media profiles for brands, am very active on Twitter, and I blog for a company and for myself (oh, hi there!). Through my LinkedIn profile you can see the breadth of my experience with links to all of the social savvy that I want to show you. It won’t lead you directly back here, but a little Internet sleuthing won’t carry you too far away from the rabbit hole. In case you hadn’t noticed, I’m not quite living “off the grid.”

“Here you go,” I said, and handed her my business card that lists my name, Twitter handle, LinkedIn profile, and blog, then I politely turned away.

I have not followed up with her, and I don’t plan to.

My Facebook is private

I jumped on Facebook as soon as my university gained access to it in 2005 and we’ve had a love/hate relationship ever since. But I’ve stood by it, through redesigns, privacy-setting curiosities, and the fact that it introduced brands into our life. (more…)

How to Fail at Writing One Blog Post a Day

NaBloPoMo-Content_CalendarOn average, it takes me four hours to write, edit, and post a new blog. The end time is extended if I have to find an image to accompany the post. And, no matter how hard I try, I’m always fighting with WordPress to correct formatting issues (shakes fist!). Knowing this, when I sat down to write last night’s post at 9:38pm, did I really expect to meet my posting deadline of 11:59pm Wednesday?

Actually, I did.

That post was supposed to be a quick paragraph or bullet point rebuttal about Mike Elgan’s article but turned in to one of the most epic blogs I’ve ever written on here. It went in a direction that I wasn’t expecting it to go—which I love with all my creative heart, but not when I’m on a deadline—and since I write about a topic I know a lot about, I had a lot to say.

Don’t you love it when you underestimate yourself?

Here’s what needs to change if I am going to meet my NaBloPoMo goal:

Limit epic blog posts to 2 per week. The problem with epic blog posts is you don’t know they’re going to be epic until you finish writing them. I need to simplify my mind and just hit publish. If it’s taking me forever to write, I need to break it up into two posts. Whatever. Say what I need to say, edit, format, publish, done.

Start writing before 10pm at night. I have a calendar of ideas swimming around on paper and inside my head, but I have not outlined every post or written them in advance.

My NaBloPoMo buddy asked if it’s considered cheating if you write a post in advance. I looked at him and said, very seriously, “Yes, of course it is,” before turning my head and smiling. I may have a content calendar, but maybe there could be something to his strategy.

This blog project is what I do in my “spare” time, which means it comes after “work.” If I want to spend quality time with my husband at night, some things need to change.

The Lab: Think Out Loud By Listening

I recently participated in a unique experiment called The Lab, more specifically the Nonprofit Lab (#NPLab). The Lab is the was created by Erica Mills, Peter Drury, and Zan McColloch-Lussier, three rockstars of nonprofit marketing.

The Lab is not another tweetup or opportunity to collect business cards, although that did happen. It was started because Erica, Peter, and Zan were having similar conversations about the change and innoviation that is happening in the nonprofit sector and wanted to open it up to a bigger conversation. And so The Lab was born.

As they put it:

It is our goal to convene a consistent core of smart, engaged, strategic nonprofit leaders. But not just that. We want to create a community of professional peers who together can take risks, inquire, challenge, respect confidentiality, and think out loud. Together.

The first event featured T.A. McCann, the CEO and founder of Gist, to share his insights on how to listen effectively using social media.

Here are the highlights from T.A.’s talk: