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Posts Tagged ‘talks’

10 Ways to Think Online First in 2014: #DistilledLive Talk

This is an adaptation of a talk I gave earlier this year at DistilledLive meetup on why and how to think “online first” in 2014. Focusing on what an integrated marketing campaign can do for your business, how social, community, and content development supports that, and how to optimize for whichever point in the customer lifecycle you’re focusing on this year.

During a media studies course in college, one of our assignments was to count all of the advertisements we encountered throughout the day for an entire week. This was back in early 2005 when it was easy—shut off the TV, limit Internet usage, walk through the park on the way to class to avoid advertisements on busses.

But this was before bringing a laptop to class was what you did and about a year before my school, Portland State University, got access to Facebook (and we wouldn’t believe you if you told us that one day, our Facebook would be overrun by business brand posts and advertisements).

I can only imagine how high that number would be if I had to count how many advertisements I encounter every day.

Today, Americans spend over 3 hours a day on social media and media consumption is expected to rise above 15.5 hours in 2015 (yikes!). And all those “stories” that we like, subscribe, and follow from brands? Those are advertisements, my friends, that we opt-in and agree to see.

Consumers are getting smart. We know when we’re being marketed to and, most often, we just want to be entertained. Looking towards 2014, here are 10 ways things to focus on to make sure that the stories you craft online for your brand this year are seen as stories and not ads that students will try ignoring for a class assignment.  (more…)