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Posts Tagged ‘The Lab’

The Lab: Think Out Loud By Listening

I recently participated in a unique experiment called The Lab, more specifically the Nonprofit Lab (#NPLab). The Lab is the was created by Erica Mills, Peter Drury, and Zan McColloch-Lussier, three rockstars of nonprofit marketing.

The Lab is not another tweetup or opportunity to collect business cards, although that did happen. It was started because Erica, Peter, and Zan were having similar conversations about the change and innoviation that is happening in the nonprofit sector and wanted to open it up to a bigger conversation. And so The Lab was born.

As they put it:

It is our goal to convene a consistent core of smart, engaged, strategic nonprofit leaders. But not just that. We want to create a community of professional peers who together can take risks, inquire, challenge, respect confidentiality, and think out loud. Together.

The first event featured T.A. McCann, the CEO and founder of Gist, to share his insights on how to listen effectively using social media.

Here are the highlights from T.A.’s talk:

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