Posts Tagged ‘WordPress’
WordCamp Portland was amazing. This was my second WordCamp as an attendee and a speaker. I traveled with my friend and fellow blogger, Harmony Hasbrook of 100 Days or More. 300 WordPress users and developers attended the daylong conference with the majority of people from Portland but there was a nice representation from Seattle too.
The content and atmosphere of WordCamp Seattle back in May was geared towards how to use WordPress for business. The talk I gave included heavy marketing strategy, so naturally the conversations I had with attendees after my talk were about business and how to market your blog. It was also the first time that I gave a solo talk and as I attended the sessions before my own, I was very nervous and kept to myself.
At WordCamp Portland, the atmosphere was less about the tools and more about the people of the community that has formed around WordPress. The talks created this theme, as did the layout of the venue, the questions the attendees asked of the speakers, and how they mingled with each other. I also had a much better experience at WordCamp Portland because I was more open to talking with other attendees than I was at Seattle (way too nervous). (more…)
Today I’m giving a talk at WordCamp Portland on how to blog every day. I wrote this talk based on what I learned from blogging every day for a month in November 2010 and November 2011 and I’m excited to share it with the Portland-area WordPress community.
Once I get a recording of the video, I’ll post it here. For now, here’s a copy of my slides and additional resources that I reference in the talk. Feel free to download and share this presentation as you’d like!
How to Blog Every Day
The secret to blogging every day is easy—just write. But the process of coming up with an idea is hard. Then it comes the excruciating part of putting words to the page, editing it, finding the perfect photo to accompany your post, and formatting it on your site all before you can press that beloved “Publish” button.
Oh, and if you’re writing every single day, you do it all again tomorrow.
Resources to help you Blog Every Day
Here is a list of blog posts and resources I reference during my talk, and here’s a link to the video of my talk so that you can catch what you missed at WordCamp Portland.
Where to buy my t-shirt
- I’m not a player, I just blog a lot from Raygun (unisex and ladies)
What I learned from blogging every day for 30 days
- 2010 recap: When Creativity Flows, Don’t Turn off the Faucet
- 2011 recap: NaBloPoMo Goals and Milestones
Examples of how to create a content or editorial calendar
- How to Put Together an Editorial Calendar for Content Marketing on Content Marketing Institute
- How to Create a Successful Editorial Calendar on Unbounce
- How to Create an Editorial Calendar on Spin Sucks
Tools to help you capture your ideas
- Favorite note-taking app that syncs with your phone, computer, tablet: Evernote
- Favorite tool that helps you start writing: 750 Words
- Favorite non-battery-powered option: a journal
Examples of different blog formats
- Standard: Today is Sunday
- Epic: Book Publishers are Not Tech Companies
- Response: How to be a Hipster and 500 Words or Less
- Single Paragraph: How to Impress your Customers and Create Lifelong Fans
- Photo: Nobody Tells this to Beginners and Picturing My True Identity
- Link Roundup: Musings on Adulthood and Ambition
Ways to beat writer’s block
- Choose a different topic on your content calendar
- Get inspired by going for a walk, watch a video, hop on Twitter, read something, talk with a friend
- Take a day off (it’s okay, but tell us what you’re doing instead of blogging)
- Help Me Be Fing Creative
Examples of posts I wrote when I had writer’s block
What to after you publish your blog post
After you have that out of your system, sit back down, and promote your blog post like crazy. If you need help, check out the presentation I did for WordCamp Seattle on just that: How to Promote Your Blog without Losing Your Soul.
Why I wrote this talk
I’m not expecting you to start blogging every single day. But if you only blog once every other month and really want to blog more, this presentation and ideas should help you get started. If you blog once or twice a week and want to start blogging three times a week, this will help you even more.
Blogging every single day is not for the faint of heart; it takes time, lots of time. Plus you have to strike a careful balance between planning what you’re going to post and letting your muse run away with you. However blogging every single day for thirty days straight will teach you more about your writing style and how you blog than you could from anything else. I highly recommend it.
Psst, a recording of this talk has been posted here: How to Blog Every Day: Video of my Talk and More Resources to Help you Blog.
There comes a time in every bloggers life when then come out from behind the computer and take the stage and become a speaker. That time came for me last weekend when I presented at WordCamp Seattle. I’ve been on panels before, but this was the first time that I actually took the stage and shared my own ideas solo.
WordCamp is a locally organized conference that covers everything related to WordPress with sessions ranging from basic WordPress tips to very advanced development tricks. This was my first time attending and speaking at WordCamp, so I had no idea what to expect. But what I discovered was 300 people who were all very passionate about using the WordPress publishing platform to get their ideas out there, which makes for a very friendly community.
Slides: How to Promote Your Blog Without Losing Your Soul
My talk was in the afternoon and in one of the smallest rooms. But even so, I counted somewhere between 60 and 70 people while I cleared my throat and anxiously waited for when I was supposed to start.
My talk was called, “How to Promote Your Blog Without Losing Your Soul.” It offered an overview of why you should build a community for your blog before you need to promote your blog and a checklist for how to get the word out about a post after you publish.
I came up with the idea for this topic after knowing a bunch of bloggers who write really amazing posts but are horrible at marketing themselves. Usually it’s because people who have a blog are writers, not marketers. And while marketing is a skill, a lot of it is a process that you repeat and iterate on as you go. Plus a lot of this methodology comes from what I’ve learned running and promoting my own blog and that of my employers (current and former).
Here are the slides from my talk – and here’s a link to a video of my talk on promoting your blog.
What’s the one thing that most bloggers hate to do? It’s a verb that starts with the letter “p” and has a lot of work in between.
If you guessed, “promote” and are cringing on the other side of the screen, then keep reading.
This Saturday I’ll be giving a talk at WordCamp Seattle 2012 about how to conquer your fear of the big, bad “p” and learn how to promote your blog without losing your soul. Here’s what I’ll be talking about:
Congratulations, you have a brand new blog! But how do you get people to read it? ‘Promotion’ is something you need to learn if you want anyone to see the website that you’re putting a lot of time into working on. We’ll talk about how you can leverage social networks and social bookmarking sites to gain readers and how to build relationships with other bloggers who will help you out along the way. By the end of this session you’ll know how to market your blog without losing your soul.
After my talk, I’ll post a recap with a quick-and-dirty checklist of how to promote your blog posts (in a non-self-promotional way) after you press “publish.” So stay tuned!
If you are a blogger, what tips do you have on how to promote your blog posts after you publish?
Leave your tips in the comments and I’ll give you a shout-out during my talk and in the recap.
Update: Slides from my presentation are up — plus what it was like to lead my first solo talk.