In the spirit of all things Sunday, here’s a list of some of the best I read this past week. Enjoy!
The Bookstore’s Last Stand: Barnes & Noble, Taking on Amazon in the Fight of Its Life by Julie Bosman in The New York Times
Read this because: If you’re an indie lover like me, you never thought that you’d vote for the “big box” bookstore, ever. Except for the very brutal fact that these big box stores determine things like the very existence of printed books, as we know it. Indies rock, have way better service than the larger guys, but all the indies combined don’t have the buying power of Barnes & Noble, Amazon, and the distant memory that was once Borders.
This is not the time or place to go into an endless saga about the world that could be if we only had one channel to receive our books from, but let’s imagine that, for a split second. What if one company was in charge of telling publishers which authors needed publishing and which didn’t? What if there was one retailer who said – um, yeah, I don’t think we’ll be selling that one?
9 Ways that You Can Build a Blog that Matters by Benny Hsu on Get Busy Living
Read this because: You’re a blogger, a blogger-in-training, or just curious. Benny does a wonderful job of sharing what he learned building Get Busy Living in a way that anyone can adapt to their own blogging venture.
Bonus reading material: Matt Cheuvront over at Life Without Pants wrote a response to Benny’s post on his blog (with additional tips, too!): The Friday Response: How to Build a Badass Blog.
Innovating the Library Way by Grant McCracken on Harvard Business Review Blog Network
Read this because: Libraries have been around since the fourth century BC, and therefore, librarians can teach us businesses people a thing or two about acquiring new customers because, let’s face it, they’ve lasted the test of time.
This article is a great case study about how one library looked beyond the usual promise of adventure within its products (books), and found a way to renew the value proposition of what is and what could be found within a library.
Read it. And let me know this library’s marketing campaign would have worked on you.
Why Some Startups Succeed And Others Fail: 10 Fascinating Harvard Findings by Alyson Sontell on Business Insider
Read this because: It has a damn good title, and you’re as curious as I am about finding out the scientific, secret sauce between success and failure.
Best Business Books of 2011: For every entrepreneur and intra-praneur by Sarah Peck on It Starts With
Read this because: You’re an entrepreneur-in-training like me. Or you’re not, and you’re just looking for the next book to add to your nightstand. The best part is Sarah breaks up her recommendations in categories like: Marketing & Advertising, Design, Business & Entrepreneurship, organization, and psychology. It’s like your own bookshelf, curated by Sarah.
What did you read this week?
Photo Credit: Hamad Saber