Every few months I take a look at my blog and start asking the following questions:
- How do I get more readers?
- Should I figure out what my blog is about?
- Should I redesign my site?
And the list goes on and on…
See here’s what I always forget – lamiki.com is not, nor was it ever intended to be, strategic to the level that a business blog needs to be. And while I have gotten jobs and business from my blog, it is not a business.
Your First Blog is Your First Blog
As I experienced this crisis last night and wept, dramatically, to my husband, he brought up a good point – your first blog is like your first AOL screen name, dedicated to whatever you’re obsessed with at the time and once you grow out of that phase, you get a new one.
My husband is smart. And, ironically, the name lamiki was derived from my first AOL name.
Goals are Great, but Make Sure You Want Them
Five months ago I outlined my goals for the year and my blog, twice. I also outlined a very detailed plan of everything I was going to focus on with my blog for the year. Things like guest posting, a redesign, and a tighter content strategy – things that are included in that first list and much, much more. (Did you know that I’m ambitious?) And then in March I set a new goal:
Now I have one achievable, measurable goal. One that does not require the content calendars that I love to create, yet love to hate. One “must have” goal every single month when it comes to my blog and everything else has been demoted from the “required” list to the “would be nice” list of things I want to do.
My blog is not a business. It’s a passion project created to give me a place to write and share how I see the world. There is no monetization strategy and if I decide that’s something I want to do, there will be a new domain.
In the end, we all have an enormous amount of stress and responsibilities that we juggle every single day. And if something in your life that’s supposed to give you pleasure and a break from it all starts giving you stress, you need to make a change.
Photo Credit: Snapies