on life, ambitions, and dreams


Posts Tagged ‘Mazda2’

From Montreal: The Mazda2 Lifestyle Drive

The Mazda Lifestyle Drive guy (to be named) is a 4-inch-tall figurine that would be approximately 3.5 feet tall in real life.

I’m lying here in a hotel room in the historic district of Montreal, Ontario, Canada staring at the “Mazda Lifestyle Drive” mascot or character and trying to figure out what to name him. Chris, the man behind @MazdaUSA and @Mazda2USA, declared at dinner that I could suggest a name for him but all I can think about is how I’m going to turn him into the roaming gnome of Travelocity fame.

What am I doing in Montreal anyway?

I have been invited by the amazing folks at Mazda USA to take part in the “Mazda2 Lifestyle Drive.” Tomorrow morning (Saturday), they’re unleashing a team of nontraditional media (bloggers, forum moderators, and other influencers) into the streets of Montreal with fresh-from-the-factory 2011 Mazda2 cars. (more…)