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Archive for the ‘speaking events’ Category

10 Ways to Think Online First in 2014: #DistilledLive Talk

This is an adaptation of a talk I gave earlier this year at DistilledLive meetup on why and how to think “online first” in 2014. Focusing on what an integrated marketing campaign can do for your business, how social, community, and content development supports that, and how to optimize for whichever point in the customer lifecycle you’re focusing on this year.

During a media studies course in college, one of our assignments was to count all of the advertisements we encountered throughout the day for an entire week. This was back in early 2005 when it was easy—shut off the TV, limit Internet usage, walk through the park on the way to class to avoid advertisements on busses.

But this was before bringing a laptop to class was what you did and about a year before my school, Portland State University, got access to Facebook (and we wouldn’t believe you if you told us that one day, our Facebook would be overrun by business brand posts and advertisements).

I can only imagine how high that number would be if I had to count how many advertisements I encounter every day.

Today, Americans spend over 3 hours a day on social media and media consumption is expected to rise above 15.5 hours in 2015 (yikes!). And all those “stories” that we like, subscribe, and follow from brands? Those are advertisements, my friends, that we opt-in and agree to see.

Consumers are getting smart. We know when we’re being marketed to and, most often, we just want to be entertained. Looking towards 2014, here are 10 ways things to focus on to make sure that the stories you craft online for your brand this year are seen as stories and not ads that students will try ignoring for a class assignment.  (more…)

How to Promote Your Blog Without Losing Your Soul: Video of my Talk

SlideShare says: Congratulations on your documents receiving over 10,000 views, lamiki!

I received this email from SlideShare* last month, congratulating my slides for reaching 10,000 views!

Woah, that’s amazing! I’d say that the presentations I gave at WordCamp Seattle and WordCamp Portland have been two of the most rewarding things that I’ve done in the past few months. For one thing, I was able to talk about two things that I’m super passionate about —marketing and blogging — to an audience of people who are passionate about creating content or enabling content creators. Plus, I was able to meet new people and have an amazing weekend with a close friend in Portland.

Okay, all that gushing aside, yesterday I released the video of How to Blog Every Day.

Now that your blogging chops are primed, here’s the video on How to Promote Your Blog Without Losing Your Soul from WordCamp Seattle back in May.

*The SlideShare content team does an amazing job communicating with their content creators. For example, they emailed me to let me know my deck was featured on their homepage. Another bonus point for them: emoticons in the subject line; how can I not be excited about that?!

Video of my talk, How to Promote Your Blog, at WordCamp Seattle

This presentation is packed with information and tactics that you can use today to promote your blog posts today. I outline how to build a community for your blog online, which social networks to use to amplify and promote your posts, and which social media networks you should concentrate on including where to post, when, how, and why.

This will either make your life easier, or increase your to-do list infinitely. And you thought writing blog posts was the hardest part. ;)

The presentation lasts 24 minutes and the next 17 minutes is mic’ed Q&A (which means you can actually hear the questions!).

Sorry about the dim lighting and if it’s hard to hear me, while I was incredibly nervous to be giving my first solo presentation, I was also recovering from a cold and my throat really wanted to close up on me (super annoying when you want to talk, for like, 45 minutes!). Slides are embedded below and you’re welcome to download and share them!

Related links and resources:

Did this presentation help you promote your blog?

My goal when giving a talk is to give you one thing that you can take away and apply to your own work. If this presentation helped you come up with one way to promote your blog, I’d love to hear about it, either in the comments or via email.

If you missed the video on How to Blog Every Day, head on over there and check it out!

UPDATE: This talk was chosen by WordPress.tv as one of the most popular videos from 2012!

How to Blog Every Day: Video of my Talk and More Resources to Help you Blog

Laura Kimball (lamiki) speaking at WCPDX

We all need a little push to get the creative juices going and, you know, write.

Two years ago a friend of mine came up with a crazy idea to blog every single day. It was a way to get both of us writing on a consistent basis. And it worked so well that every November I commit to writing and publishing a blog post every single day.

That experiment worked so well for me that I talked about it at WordCamp Portland last month. And guess what? The video from my talk, How to Blog Every Day, is now available!

Video of my talk, How to Blog Every Day, at WordCamp Portland

The talk lasts about 36 minutes, and is packed with ideas to help get you writing—either every day or simply every week. I’m embedding the video and the slides for you below (feel free to download and share). Once you’re finished watching the video, be sure to check out the extensive list of resources that were published with the original slides.

There was some great un-mic-ed discussion at the end of my talk during the Q&A, so and I tried to repeat anything that was said off-screen, but I apologize if there’s something you miss!

Thank you to Blaze Streaming Media for recording the video!

Want to blog every day and need ideas?

Here are two ideas that will help get you writing:

The Daily Post A project from WordPress.com filled with ideas, prompts, and even writing challenges with the soul purpose to keep bloggers blogging.

Join a daily blogging challenge – Every once in a while an organization will start a month-long writing series where they will release prompts daily and invite bloggers to write about it. It’s a great way to give you ideas of what to write. You can either search out a new writing series or check out prompts from the archives of past writing events. For example, check out the prompts from Trust30 and Reverb11 to get started (links go to the archives).

If you’re interested in blogging every day this November (or any month), leave a comment with a link to your blog! I’m collecting a small team of daily bloggers and want to follow you, too! :)

Next up, the video from my presentation at WordCamp Seattle, How to Promote Your Blog Without Losing Your Soul.

StrengthsTalk Google+ Hangout on Blogging

Today I had the pleasure of “hanging out” on Google+ as part of StrengthsTalk, which is show for StrengthsFactors.

Our host was Will Deyamport, III of StrengthsFactors and peoplegogy and participants included Krystle Rory of Kriss Did It, Leah Olson of LeahROlson.com (who I got to meet this past weekend down at WordCamp!), and yours truly.

Bloggers Talking about Blogging

Our topic was about all things blogging — why we started blogging, what platform we blog on, do we self-identify as a blogger, how we find time to blog, and tips for people who want to blog.

The hang out is 32 minutes long, and if you’re interested in blogging, I highly recommend that you watch it (and, of course, I am a tad bias).

What tips do we have for people who are considering blogging?

Blog about what you’re passionate about. Don’t blog for money, that hardly ever works out. When you blog about what you’re passionate about, blogging is not easy, but it does take a lot of time and dedication. – Krystle

Don’t blog because everyone else is blogging. If this is something that you want to do, do it. If you want to start blogging because everyone else is doing it, don’t. – Laura

Don’t feel intimidated by blogging. It is putting your writing and your thoughts out there, but it doesn’t have the same formality as putting your writing into a newspaper or a magazine. – Leah

Best takeaway from Krystle about when she blogs: “When life happens, I blog.

I want that on a t-shirt.

Many thanks to Will for inviting me to be part of this hangout and thank you to Leah for giving a shout-out to my WordCamp talk on How to Blog Every Day. :)

Why do you blog?

WordCamp Portland and the WordPress Community

Laura Kimball (@lamiki) and Harmony Hasbrook (@deedeemama) on bicycles in Portland

WordCamp Portland was amazing. This was my second WordCamp as an attendee and a speaker. I traveled with my friend and fellow blogger, Harmony Hasbrook of 100 Days or More. 300 WordPress users and developers attended the daylong conference with the majority of people from Portland but there was a nice representation from Seattle too.

The content and atmosphere of WordCamp Seattle back in May was geared towards how to use WordPress for business. The talk I gave included heavy marketing strategy, so naturally the conversations I had with attendees after my talk were about business and how to market your blog. It was also the first time that I gave a solo talk and as I attended the sessions before my own, I was very nervous and kept to myself.

At WordCamp Portland, the atmosphere was less about the tools and more about the people of the community that has formed around WordPress. The talks created this theme, as did the layout of the venue, the questions the attendees asked of the speakers, and how they mingled with each other. I also had a much better experience at WordCamp Portland because I was more open to talking with other attendees than I was at Seattle (way too nervous). (more…)

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