Building My Brand: Laura’s Next Chapter
What is one thing that About.me, LinkedIn, Facebook, and even Twitter have in common? It’s that all four of those sites were designed to tell other people about you. About.me does it in a brief biography and by connecting all of your other personas around the web in one place. LinkedIn is tells your professional story. Facebook has an ‘info’ tab as well as the story of your likes, friends, and activity. And Twitter does this in the 160-character bio and through every single thing that you tweet.
All four of those sites were designed to tell others who you are and determine which box to put you into.
Up until last week, most people knew me as a nonprofit marketing girl. And before that I was a book-publishing girl. But I was never okay with that title either and that’s because in all of these cases, both labels only described one facet of my life and answered one question that people would ask of me, and that is: “What do you do?”
We are more than what our job titles and our job descriptions define us to be. And titles are kind of outdated anyway. It’s not so much who we are, but what we do that matters. As a good friend once said, it’s not how you begin or end a story, but what happens along the way that matters.
Find the common thread in your brand
You are not your job title and you are not your career. But you are the person who does incredible work within the functions and responsibilities of your job.
Whenever I advise people who are unhappy with their job, but don’t know what they want to do next, I ask them to write a list of all the projects they worked on in the past and especially the ones that they felt the most empowered and successful doing. From there, we’ll be able to see the common thread that connects their past positions and recommend the step they should take in the future.
I have had a professional background that covers a lot of job industries and backgrounds, but there’s one thing that’s in common in every single position that I’ve held. In each position where I was the most successful, it was at a startup or a new company that allowed me to build things. It was usually a marketing communications role (either officially or not) that was never filled by anyone else before. I had big goals to fulfill and it was up to me to figure out how to get there.
In the simplest words – I build things for a living.
I helped build Wordstock, Jolkona, and this blog. This is what I love doing. And that is why when I was given the incredible opportunity to help build another company, it was an offer I couldn’t refuse.
Time to put on my Scrappy Face
Starting today, I am joining Scrappy Face, a small business consulting firm that is launching soon. My official title is social media strategy and community manager, but what’s more exciting is with this opportunity I will:
Build – their brand, their community, and their service offerings. I’ll be leading social media strategy for Scrappy Face and for their clients, product and service development, and another cool, super secret project.
Be a part of a company on a mission – Scrappy Face was born out of heart. It was created to help the dreamers and risk takers move from overwhelming stages of paralysis to action. Scrappy Face was designed, as the banner on their website says, to help “a person who is little but can really kick [butt].”
Continue to be an entrepreneur in training – three weeks ago I came out as an entrepreneur in training, and while I am not the founder or owner of Scrappy Face, my position on the ground floor of this firm will allow me to learn the skills I will need to launch my own business when the time is right.
Learn – from an amazing founder and CEO, clients, and community of thinkers, builders, and do-ers who are bootstrapping, self-funding, and side hustling to make their dreams happen.
For more about the journey that’s ahead, read this post from the founder and CEO of Scrappy Face, Kate Walling: Claiming Scrappy Face: The Story of Launching My Second Startup.
This entry was posted on Monday, November 14th, 2011 at 12:34 pm and is filed under professional. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.